National Consumer Protection Week will be here
before you know it. So we wanted to share a unique way to celebrate the
consumer focused holiday. It all starts with an understanding of the 5 Cent
Candy Bar Wars and personalized candy wrappers.
For those readers who’ve never heard of the 5 Cent Candy Bar Wars, allow us to elaborate.
It was a unique, 1940s protest movement started by a Canadian teen. His name
was Parker Williams. He kicked off the movement in response to what he felt was
price gouging on the part of candy merchants operating in his hometown of
Ladysmith. The movement, which urged consumers not to buy the merchants’
overinflated sweets, quickly caught on and spread throughout Canada. At the
time, it even made the national news. The only thing that stopped it from being
completely successful was adult Cold War politics.
Although the kids were not able to win the war,
their bittersweet battle is a great example of how even the youngest of
consumers can band together and make their strong opinions known. So why not
celebrate that fact, and their age-old efforts, with personalized candy
wrappers? The candy wrappers could be decorated with references to the war
or the documentary film that was made about it in later years. If anything,
mention of the 5 Cent Candy Bar Wars would at least spark a spirited
conversation among chocolate bar recipients. If you don’t want to
reference that historical moment, you could always decorate the candy wrappers
with information about the National Consumer Protection Agency or some of the
agency’s shopping tips instead. Many people may appreciate them.
Other decorative options that may work for this particular candy
wrapper promotion are graphics of shoppers, cash registers, money and corporate
logos. To learn more about which designs are available and how to create your
own National Consumer Protection Week candy wrappers, please contact
us.