Older Americans Month will be here before you know
it. Just in case you are not familiar with the senior focused, national
holiday, it takes place each May. This year’s theme is expected to focus on
health and safety. So why not take time out to invest in chocolate ad
specialties and use them to promote those two things?
At Sweet Wrappings, we can assist you with
designing the ideal chocolate ad specialties, candy bar wrappers, banners and
greeting cards for your Older Americans Month promotions. Each one can be
custom designed to match each other and your promotion’s overall theme. So
there is never any need to worry about congruity.
For this particular holiday, you may want to
choose chocolate ad specialties that are shaped in the form of health items
that seniors may be familiar with or ones that match your business model.
Examples include eyeglasses, medicine bottles, hearing aids, stethoscopes and
durable medical equipment. The chocolate could also be molded to feature a bit
of text or your firm’s logo.
If you don’t want to go with custom molded
chocolate, promotional candy bar wrappers would make a great alternative. They
could be designed without an identifying date. That way, you could order them
in bulk and use the wrappers for many Older Americans Months to come.
As far as the chocolate greeting cards go, you
could use them as invitations or post-event follow-up promotions. For example,
let’s pretend that you decide to host a health fair or senior luncheon for
Older Americans Month. You could use the contact information provided by each
attendee to create a qualified prospect mailing list. Afterward, you could mail
a chocolate greeting card to everyone on the list encouraging them to visit
your business.
The indoor/outdoor banner wrappers, on the other
hand, are superb when it comes to creating window and entrance displays. You
can also string them across a trade show booth or pop-up tent at other people’s
Older Americans Month events.
For more information about these and other
chocolate ad specialties that would be ideal for Older Americans Month events,
please contact us at (800) 449-3948.
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