Convention floors are full of businesses all
trying to promote their products and services. Since large conventions often
attract thousands of people, its a great way to introduce new people to your
business, but each of those people are being inundated by other companies just
as eager to make an impression. The competition to stand out at conferences,
conventions and tradeshows has led companies to give things away and coined the
popular convention term S.W.A.G. (Stuff We All Get.)
The customers you are targeting are just as keen
to get freebies as you are to hand them out. However, a lot of companies
miss a great advertising opportunity by giving away S.W.A.G that is not
appealing to their potential customers. Stickers or magnets with your company information
are likely to be thrown away. Business cards and buttons usually won't
get picked up in the first place. Pens are useful, but so common on a
convention floor that they don't stand out.
Candy is a big hit at a convention because people
enjoy candy for themselves, and it is also something they can bring home to
their children. However, giving away a piece of candy does not guarantee
that anyone will remember your business, unless of course you have custom hershey bar
wrappers with your business information right on the chocolate.
Custom wrappers are a great way to get your
information in the hands of your new customers. People are always amazed to see
a custom Hershey bar wrapper. It is the kind of S.W.A.G. that is likely
to get shown around a little simply because of the novelty. You can create the
design of the wrapper front and back so it perfectly represents your company.
You can make it bold, funny or informational, even experiment with different
designs to see which is the most popular.
If you're ready to try a unique form of advertising that will be
remembered by your customers contact
us and find out how simple it is to customize your own Hershey
bar wrappers.
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