Using Promotional Candy Wrappers as Marketing Tools

Promotional candy wrappers can be highly effective when used to advertise businesses, teams, groups and special events. These powerful marketing tools cause consumers to associate the sweet, delicious taste of chocolate candy with the business, team, group or special event being advertised, creating a lasting positive response. 

Using candy wrappers as a marketing tools has many advantages over other types of advertising. The wrappers advertise directly to a targeted customer group, and can be customized to add local, friendly familiarity for any product, service or event. The customized candy bars involve personal contact, as the recipient handles them to unwrap them, and have the potential to form positive associations in ways that media advertising cannot achieve. 

The concept behind using promotional candy wrappers as marketing tools is a simple one. Regardless of how many boldly printed billboards one sees, or how many popup ads appear on one's computer screen, the fact remains that virtually everyone loves candy. When someone tastes the delicious, sweet flavor of a custom wrapped bar of candy, whatever is being advertised on the wrapper is going to stick in that person's mind for a long time. When he or she longs for more candy, the mental image of the entity being advertised will naturally come to mind.

When planning advertising to use on candy wrappers, simple designs work best. Candy bars are relatively small. Using an ad that is too wordy or that has a complex message might obscure the message that the advertiser is trying to spread. It is best to use a simply-designed logo or photo instead.

If you would like to speak with one of our representatives about your custom candy wrapper design, please contact us. One of our friendly customer service representatives will be happy to assist.